The next customer the web designer needs to please is the site user. This goes hand in hand with the above mentioned article. The person who you spend all the time, energy and money on to get them to visit your site…the user, needs to like what they find when they get there. Even if it is one of those free websites, it needs to be visually appealing, look professional and be easy to understand. Users need to be able to get around without complications, get their questions answered and most importantly be told what to do once they are there. You invited them to visit, now what do you want them to do? “Follow you on social media” “Buy Now?” “Sign Up” for something? “Call You Today”? This “call to action” is missing on many websites and it is a mistake that costs money.
And the third magic customer doesn’t even breathe air, but without taking in to consideration the wants and needs of this one, your site is not going anywhere…fast. This customer is the search engine. Google, Yahoo, Bing. The search engine must be pleased. The site owner needs to be educated on why content needs to be placed in certain areas and what indexing is all about. It doesn’t have to be a long drawn out ordeal, but the conversation needs to take place. Otherwise millions of websites will continue to be competing for the very same keyword, “Welcome”!