Are you marketing your products and services on Facebook? Are you not getting enough interactions from your fans? If you answered “YES” to both questions, you’re probably not producing enough relevant and compelling content.
In order to get any type of engagement from your fans, whether it’d be a like, a comment or a share, you have to know how to create effective posts. Here are five ways to improve your Facebook posts:
1. Keep it positive and exciting
Emotions play an important role in grabbing people’s attention. The most likable content contains high emotional charge and positive emotion. Positivity produces engagement and shares from fans.
2. Include images
Facebook posts with compelling images are more likely viewed, liked and shared. Be sure to add images that are eye-catching and related to the topic.
3. Provide a link
To get the most out of your post, you should provide a link to your website. Always encourage fans to click on the link for more details, but be sure the link is short. You can use bitly.com to shorten URL links. All you have to do is copy and paste. It’s that simple!
4. Post at the right time
In order to get a better reach, you’ll need to post when your fans are online. You can find out when the best time to post on the Facebook Insights page.
5. Engage with fans
After you’ve crafted your perfect post, you have to interact with your fans. Turn on your Facebook notifications, so you can immediately interact with them. Answer any questions, LIKE their comment or join in their conversation. It’s important to you let your fans know that their participation is acknowledge, in order to build long term relationships.
There’s no denying that social media platform like Facebook has made a huge impact in businesses today. Social media allows businesses to engage directly with their customers, answer inquiries and show great customer service. Plus, Facebook is the most popular social media site. According to Statista.com, there are 1.49B monthly active users! Wow. That’s almost 20% of the world population.