To kickstart the social media marketing for Bank of George, we started by optimizing their social media profiles with a uniform look and feel, cohesive handles, and descriptions that are consistent across all platforms. We also took numerous photos on location at many events they attended – showcasing their commitment to community service. To maintain their brand identity, we created graphics and templates that align with their overall aesthetic and produced a style guide for them.

Once all the profiles and materials were ready, we initiated our content marketing plan and began publishing regular posts. Our strategy included publishing visually appealing graphics to attract more visitors to their profiles, direct more traffic to their website, and generate fresh leads. Furthermore, we leveraged photos of their on-the-job activities to emphasize their customer service and their partnership with various non-profit organizations to support their causes and make a positive impact on society.

In 2022, Bank of George rebranded as GBank and we were there to help them convert. Focusing content on their state-of-the-art technology and their experienced professionals, we updated all their social profiles, their style guide, created messages for customers about the rebrand and created graphics for a variety of marketing materials.