Background
Sipahh Straws creates and sells milk-flavoring straws. Designed for kids and adults alike, the straws provide a tasty twist while staying health-conscious. Each contains less than half a teaspoon of sugar, no artificial colors, flavors, or preservatives, and portion-controlled flavor beads for a cleaner way to enjoy milk.
Services Used
- Post 3x per week on Instagram & Facebook
- Ad management, including audience development and Meta commerce
- Meta ad spend: $800
- Listening and Monitoring
- Monthly Reporting
- Monthly Newsletter
- Influencer partnerships
Challenges & Objective
- Develop and target a digital audience.
- Position Sipahh Straws as the best flavoring straws on the market.
- Optimize content specifically for an American audience.
- B-2-C online straw sales.
What Makes Our Strategy Successful
- Meta Ad Results – 60 days
- Ad Views: 620.3K
- Ad Clicks: 500
- Audience – +5000%, 1.8K across platforms
- Profiles: Instagram, Facebook
