Companies that offer social media services are focused on рutting уоur business in a better position to connect with your сuѕtоmеrѕ online. Inѕtаgrаm presently hаѕ mоrе thаn 700 milliоn uѕеrѕ. Thаt’ѕ a huge аudiеnсе. For comparison, Twittеr аlоnе hаѕ 313 million monthly асtivе uѕеrѕ. Inѕtаgrаm offers inсrеdiblе opportunities fоr buѕinеѕѕеѕ оf аll sizes to rеасh…Details
Facebook rolls out a new feature entrepreneurs can use in their social media marketing, and it’s called Facebook Stories. This feature can be accessed with a right swipe on the Facebook mobile app. It houses small photo and video collections that are generated by the user. Its focal point is located in the in-app camera that gives the videos or pictures fun filters and visual geolocation tags. It gives fun filters like Snapchat-like lenses too. It works when you can access the camera, create your content and share your story.Share this today! Details
Online design is constantly progressing, and entrepreneurs rarely have time to research website design trends. Part of this advancement has to do with improved technology. Other times it is simply a more honest reflection of what users expect to see in a site.
In the light of both evolutionary forces, here are the emerging five website trends every entrepreneur needs to know:Share this today! Details
Instagram Live launched this past November, and it could completely change the way brands interact with the Instagram platform as a whole. While many criticized the feature as a “me-too!” version of Snapchat videos, the unique aspects and the integration with the Instagram user community make it a solid prospect for social marketing strategy.
Brands that make proper use of Instagram Live’s strengths will be able to cultivate authentic-feeling relationships with their audience while generating an atmosphere of exclusivity and immediacy. Since all of these qualities are on the tip of modern audiences’ expectations, those who succeed with their Instagram Live strategy have a strong chance at fostering better brand associations while also better-leveraging their existing social capital.
If you want to get started on Instagram Live and cultivate some early best practices, read on for some instruction and advice.Share this today! Details
One of the most incredible aspects of social media is the capability to precisely measure your audience’s interactions. Brands that can harness this power can quickly and effectively access countless audience members, frequently with laser-precision targeting.
Yet, while many organizations know the importance of measuring their social media performance and adjusting their tactics considering it, they may not know exactly what they should focus on in order to improve their success.
To achieve these goals, businesses should look to these three most critical and most important social media metrics:Share this today! Details
Social media seemed like a bizarre animal at first, but like all bizarre animals from prehistory, it has evolved and made itself more fit to survive in the modern world. So, for all the predictions that social media would die as a fad, it has shown its resilience over time.Share this today! Details
Everyone remembers the smash-hit Pixar film Toy Story. You know, the story of a plucky tin soldier and his battles against a mean-spirited ventriloquist dummy? Oh, that isn’t the Toy Story you are familiar with? There is a good reason for that: Pixar scrapped their original idea midway through development.
In fact, all three Toy Story films would go through multiple failed iterations before finally making it to the silver screen. Each time, an unsuccessful idea was used as a launching platform for something with a stronger concept. Since the entire franchise has grossed over $1.9 billion worldwide, one could easily interpret the decision to admit defeat and start over as healthy and beneficial overall to the creation process.
Like Pixar, your organization will encounter some intense project failures. Some may feel brutal, having consumed large chunks of time and money with little to show for it. The fact is, many times these failures enable us to get a better perspective on later project goals. We may use bits and pieces of lessons learned to create something better down the road.
So, take failure as an occasional healthy part of the business process, and learn how to overcome it in the following seven ways:Share this today! Details
Anyone who has been in the presence of successful entrepreneurs knows that they tend to carry themselves differently than most other human beings. This change in nature results from the habits they develop to maintain all the responsibilities they juggle. Without these habits, important tasks could fall by the wayside, and the power, prestige, and wealth they cultivated would quickly crumble.
So get in the habit of behaving like a millionaire. You will find that your days end up more productive, and your ability to find and seize opportunities will only grow.
Get your start by developing these four habits of self-made millionaires:Share this today! Details
Earlier this month, Instagram launched their new feature: Instagram Stories. For those familiar with Snapchat and that app’s own “Stories” feature, Instagram Stories will feel almost identical. For those who have not yet dabbled into Snapchat, Instagram Stories provides a user-friendly introduction to the world of rapidly expiring media content.
However, Instagram Stories is more than just a clone of Snapchat’s Stories feature, even if it feels so at first glance. Learn the differences of each and what their advantages are by reading on.Share this today! Details
Pay per click (PPC) advertising occupies a critical cornerstone of search engine marketing (SEM). Like search engine results themselves, this advertising channel serves up ads based on the context of search engine queries. You may have noticed them around your own search engine results, appearing in a yellow or green font above the unpaid, “organic” search results.
What makes PPC advertising so critical for business owners is that it not only increases the reach of their company’s ads, but it also provides a wealth of valuable audience data based on who clicks on which ads and when. With these pieces of the puzzle, you can begin to interpret the preferences of your audience. You can answer questions like “what ad copy drives the most clicks?” or “does X demographic prefer Y product or Z product?”
In other words, PPC campaigns provide a crucial data source that can improve your other marketing campaigns, both online and offline.Share this today! Details