The unprecedented situation we faced in 2020 has completely and irrevocably changed the digital landscape. Keep up with the times with these anticipated social media trends in 2022.
Table of Contents
Recurring 2022 Social Media Trends
Some trends never die! Instagram, TikTok, and their influencers are more popular than ever. TikTok has proven it’s the platform for video sharing, and that’s a fact of the marketplace. Additionally, inclusivity and diversity are now part of our permanent social consciousness. Be careful not to address them in a tone-deaf way.
Learn more in our social media guide for businesses here.
TikTok Is Here to Stay
TikTok has taken over social media like a storm, and we don’t see it dying out anytime soon. It has broken records for views and downloads, proving it is now a go-to app for customer engagement. If you’re looking to get recommendations and recognition, don’t ignore TikTok. Get an account and learn how to use it properly. It takes more than just publishing videos every week. Watch for what’s trending and use it to your advantage.
Decentralized Social Media
Every social channel matters! Communities are essential, so it is important to interact and be involved. Many brands are trying to build their own by enticing audiences with forums and chat features. Social media has become decentralized, and there’s no single platform to focus on anymore. Your brand can reach customers on social media, but only if you apply the right strategies.
Watch Out for the Metaverse
Facebook was ahead of the game when it rebranded as Meta. The metaverse is the future of social media, a combination of augmented and virtual reality. It’s a catch-all term that is arguably the next step for the web. We had Web 2.0, 3.0, 4.0, and now we have the metaverse. If you haven’t incorporated AR and VR into your brand, it might be time to start looking into it.
Want to learn more? Check out these 2022 Web Design Trends That Will Blow Your Competition Away!
Influencers, Social Selling, and Inclusivity Are Critical
Take buyers on a journey! Social selling means getting creative and implementing innovative solutions that make buying simpler and more efficient. Take advantage of opportunities like Instagram, YouTube, and TikTok, all of which offer direct social media selling opportunities.
When it comes to marketing, influencers are the celebrities of the modern world. Their opinions matter and they matter hugely. Inclusivity is more than just a buzzword. If you want to get the attention of the biggest influencers, you must understand what it means for you and your brand. Don’t just dive into inclusive messages without understanding how they will impact your target audience.
Stick to Achievable Goals and Bring in the Pros
You’ll notice as many “don’ts” as there are “do’s” in the list of 2022 social media trends above. As you move to adopt new social media strategies in the coming year, stick to achievable goals for your team. Take the time to study and learn how to implement your plan. Simply diving in can be as damaging as not using these trends at all.
Of course, you can also bring in a service that knows how to apply the latest trends in a way that works. Contact Success City Online for results today!
FAQs About Social Media Trends
What social media trends should businesses focus on?
Businesses should focus on trends that match audience behavior, including short-form video, community engagement, and social selling opportunities. Success City Online points to TikTok’s continued dominance, decentralized social media (no single platform), and the importance of community interaction. Success City Online also highlights influencers, inclusivity, and social selling as critical areas to understand and apply carefully.
Is TikTok still worth it for businesses?
Yes—TikTok remains relevant because it drives high engagement and can help brands earn recognition when they follow trends and post strategically. Success City Online says TikTok is “here to stay” and calls it a go-to app for customer engagement. Success City Online also cautions that success takes more than posting weekly—you need to follow trends and use them intentionally.
What does “social selling” mean?
Social selling means using social platforms to guide buyers through a journey and make it easier to purchase directly or take next-step actions. Success City Online describes social selling as getting creative and implementing innovative solutions that make buying simpler and more efficient. Success City Online also points to platforms like Instagram, YouTube, and TikTok as offering direct opportunities that brands can leverage.
What is decentralized social media, and why does it matter?
Decentralized social media means audiences are spread across multiple platforms and communities, so brands can’t rely on one network to reach everyone. Success City Online states there’s no single platform to focus on anymore and that communities and interaction matter across channels. Success City Online also says brands can reach customers on social media only if they apply the right strategies across platforms.
Should businesses chase every new social media trend?
No—adopt trends carefully and focus on achievable goals so your team doesn’t damage performance by diving in without a plan. Success City Online recommends sticking to achievable goals, studying how to implement new strategies, and warns that simply diving in can be as damaging as ignoring trends. When internal resources are limited, Success City Online also suggests bringing in pros who know how to apply trends in a way that works.
