There are some who will argue that blogging has become irrelevant in the current marketing environment that is slowly being dominated by social media. But experts say that blogging remains an integral part of any online marketing strategy for the following reasons:
- It drives traffic to the website.
- In increases the SEO (search engine optimization) or SERP (search engine results page).
- It helps improve customer relationships.
- It improves your brand’s position as industry leader.
So how do you expand your social media reach with blogging? Here are a few tips:
Post useful content and be consistent
It’s as basic as it gets and it never gets old. Great articles are the foundations of your blog. You need to share and write interesting blog posts, tricks, and tips. These should be articles that add value to the readers’ everyday lives. You should also be consistent with your posts and make sure to post regularly so visitors will keep coming.
Hold social media contests
Who doesn’t love social media contests? They’re free and you have a chance to win prizes while having fun. Contests are also ways to give back to your loyal followers, readers, or fans. Referral-based social media contests may even bring in a new audience when your frequent visitors share them on their pages and refer their friends.
Maximize social media marketing
Facebook is not the only social media channel. Twitter has a massive following too and 74 percent of users get their product updates by following brands they prefer. Almost half of these people are likely to visit the brand’s website, and almost three-quarters are likely to buy from these brands. You should also check out Pinterest, Instagram, Periscope, Snapchat, Google Plus and YouTube.
Invite influential bloggers to guest post
Nothing attracts more attention than articles coming from authorities of a particular subject because they have their own league of followers. Why not make them visitors of your blog too by inviting them to write the post an article or two? You can then brag about it on social media with the corresponding links back to your site and watch the flock as they follow their shepherd.
Remember that a picture is worth a thousand words
The cliché still works in social media. You can say a lot of pictures and videos in less time. Use pictures relevant to the articles in your site to attract more visitors. You can also use infographics to present statistics and other data more effectively. The topic and content should be relatable and unique. It should go beyond the basics to benefit your readers. Use the power of colors to entice and engage visitors.