COVID-19 has kept us home; staying home has forced us to keep ourselves occupied. A lot of chores that have been happily overlooked before are now being checked off the to-do list. Now is a perfect time for companies to reevaluate their online marketing strategy. Polishing up your stale website and cleaning up your brand will position your business to prosper during the post-pandemic recovery period. Learn all about the top marketing hacks business owners finally have time to complete:
If you want your business to stand out online, you’ll need to have an established brand. This manifests in several ways that work together to determine how people see you. From your logo to the personality and tone of your written content, everything you put out for people to consume contributes to your overall brand identity.
To get the most out of your brand, you’ll need something that distinguishes you from the competition. Not only should it be representative of your company as a whole, but it should also help establish relationships with your customers. It should be easy for them to recognize your online presence based on your color palette, content tone, and overall message. If you establish your brand as something that can be trusted, you’ll have a much better chance at not only attracting new customers but retaining them as well.
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Use your extra time at home to improve your website. Now is your chance to give your pages a fresh look. Rewrite your content to reflect your brand identity and update your images to reflect the right messages. Format your content to make it easier for your visitors and the search engines to read. Go back to what you learned in school: Create stunning headlines, subheadings and bullets, add images every 300 words, use quotes, short videos, and call-to-actions.
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Social Media Marketing
Social media has rapidly become one of the most popular avenues for advertising available to companies. With more and more people spending their time on social media platforms, it’s time to upgrade your marketing efforts.
Facebook is the perfect place to start. You can create a Facebook page for your company that features an abundance of useful information like your services, company history, and even your story. Additionally, Facebook Ads Manager can help you target potential customers by creating a lookalike audience based on your email list.
Instagram is one of the fastest-growing platforms available, and a company’s Instagram Story can be key to optimizing their reach on social media. The key to success on Instagram is including all the necessary information in your bio and implementing an alluring grid design aesthetic. Templates for the latter are easy enough to come by, but make sure you schedule posts ahead of time to maintain your consistency. When it comes to your Instagram bio, make sure to clearly state what your company is and what it does, and include a call to action at the end with a link.
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Repurposing Existing Content
If you’re an established company, you likely already have quite a bit of content you’ve developed over the years. Fortunately, you can still put it to use. Take a look at your analytics and determine which of your previous blog posts were the top performers or the most popular. With this information, you can repurpose those efforts to reach out to people again. Augment your social media presence by amplifying those old posts or revisiting the concept again in a new post
If you really want to make the most out of your marketing efforts, look no further than Success City Online. We can augment all your online marketing to make your brand stand out from the rest and make a long-lasting impression on your audience. Download our free checklists or contact us today to get started!