SOCIAL MEDIA PORTFOLIO
DP Air approached us unaware of how to use social media. They asked us to manage their website and all social media platforms to promote their services to their specific audience in certain locations.
To create a strong and professional presence online, we created and optimized all of DP Air’s social media profiles and developed a plan to get employees more involved in social media marketing.
We first claimed and verified their social media accounts for multiple locations in California, Arizona, and Nevada. After we have completed this process, our team then developed a content marketing strategy to boost brand awareness and highlight their great portfolio. We incorporated their services with posts that acquired humor and useful information, showcased several successful projects and introduced the company’s greatest assets, their employees.
In addition, we worked closely with their Chief Operations Officer to promote a fun and positive company culture offline and online. Every month, our team would propose event/content ideas to engage DPA team members in social media marketing. We would also train their staff to use social media apps and tools to help them create more compelling photos and videos.
Over the past 12 months, more team members have become more engaged. Many of them submitted countless photos of their work environment and company outings. This type of content has helped DP Air reach a larger network to share the company’s culture and news.
With our branding and marketing strategies, the company has gained over 5,000+ likes on Facebook and has created engaged members who act as company advocates.