SOCIAL MEDIA PORTFOLIO
In January 2013, Emerald Island Casino contacted our team for social media guidance. They wanted to build a robust social media presence and maintain a strong relationship with their customers online.
To improve Emerald Island Casino’s presence on social media, we created and optimized their Facebook, Instagram, Twitter, Pinterest, Google Plus and YouTube. We also developed several social ad campaigns to grow their followers, increase event attendees and boost restaurant sales.
For example, we created a Facebook campaign that tremendously amplified their Facebook page. The Emerald Island Casino Facebook page currently has 26,000+ engaging fans, and we also lowered the ‘Cost Per Like’ to $0.48. In addition, our posts get an average of 150+ likes, comments, and shares. More importantly, we monitor all accounts and constantly engage with their fans.
Emerald Island Casino believes in providing great customer service. Therefore, we make sure each outstanding message or comment is answered.
In October 2017, Emerald Island Casino entered the Best of Las Vegas contest in hopes of winning the Best Local’s Casino category.
To win the contest, our team put together a detailed campaign to get guests and social media fans to vote for Emerald Island Casino online. Our team created a video of Tim Brooks promoting Best of Las Vegas. We changed their covers on all social media platforms (Facebook, Twitter, Google +, Youtube) and pushed out Best of Las Vegas graphics. We also inserted a voting link on Instagram and Twitter bio section to help users vote easily. As well as we shared the video on multiple Facebook groups in Las Vegas to maximize local outreach.
Emerald Island won Best of Las Vegas not in just one, but five other categories including Double Gold in Best of Henderson: Best Restaurant and Best Casino Awards. For the entire Las Vegas Valley, Emerald Island was voted Silver for Best Video Poker and Bronze for both Best Paying Slots and Best Local’s Casino.