SOCIAL MEDIA PORTFOLIO
In August, 2018 the Henderson Chamber of Commerce contacted our team for social media services. The Chamber became the first of its kind to roll out a new health care plan (as a member benefit) taking advantage of the new tax law. This legislation enables large groups to be insured under an association plan. Now for the first time, small business from 2-50 employees can buy health insurance at great rates though membership in the Henderson Chamber of Commerce.
To improve Henderson Chamber of Commerce reach, we have started with creating fun, image driven posts on Facebook and starting a new Instagram account. We developed and tested several social ad campaigns to reach members and nonmembers alike. We focus ads on people who already like their page, are on their email list and we created lookalike audiences as well.
Without spending any of the ad budget on page likes we have already seen a great increase in fans, but the real win is with engagement. Posts are now getting likes, comments and shares and we are driving traffic to the landing page which has the member health plan information. We are also constantly monitoring all accounts to make sure questions are answered right away. In addition to the health plan posts, we are also doing Facebook live videos at their major events to increase their engagement with fans.