SOCIAL MEDIA PORTFOLIO
Martyn Ravenhill approached us in (Month) 2017 asking us to manage The Liberace Mansion’s website and social media accounts and help promote their new services of hosting events and weddings at their establishment.
First, our team developed a content marketing strategy to engage Liberace fans and improve The Liberace Mansion brand online. We took a countless number of photos of the historic landmark, and distributed the photos to engage our audience daily. We also promoted restoration of the mansion and highlighted each room to give the audience a sneak peek of the mansion.
After gaining a great amount of Facebook fans, we then started to introduce the mansion’s new event center, the Crystal Ballroom. We launched a Facebook ad campaign with an objective to get leads and booking inquiries for weddings, fundraising events, corporate parties, conferences and more.
With our content marketing strategy and Facebook ad campaigns, we have generated multiple leads that converted into sales. In addition, The Liberace Mansion’s social media profiles continue to grow immensely.