SOCIAL MEDIA PORTFOLIO
Nevada State High School asked our team to help them with social media in January of 2017.
Our focus is brand building plus Increasing student enrollment via Social Media. Our goal is to increase engagement from students, parents and Las Vegas locals to maximize the school’s exposure and continue to increase the number of people engaged with the school.
We began with a general clean-up of their existing accounts including Facebook, Instagram, Google My Business and YouTube. We also created new Pinterest and fixed their company LinkedIn page. We set specific goals, or key performance indicators (KPI’s) for each quarter to measure our results. One of our goals was to have the most page fans out of the five schools we were watching, and we achieved it. Now, we want to continue to increase page likes by 20% per quarter. We have similar goals for each quarter for the other social media platforms as well.
We produce “Hawk Talk” Facebook live videos and have done multiple other on location events highlighting the school’s many fun activities for students. We also help create blog topics to drive traffic to the website and will be revamping the website in the coming months.
We have also produced enrollment campaigns to help promote and fill classes in two new campus locations for the school!