Social media is now the primary way a small business builds their brand. When searching for a products or services, customers are more likely to find businesses with active social media accounts. Good or bad, people develop an impression about that business by what they find on social media. In fact, search engines reward websites that are linked to frequently updated accounts by boosting their position in the rankings.
“Is anyone out there?”
In just a few years, the need for a business to have a social media strategy was a luxury. Now it is a necessity. Customers are constantly checking you out online. Social media gives your business a voice online like no other. Maybe you have been meaning to start your business’ social media, but have been too busy taking care of business. Maybe your Facebook page was off to a great start, but you no longer have the time to nurture it. Managing social media is very time consuming. In addition to the time it takes to create interesting posts and to grow your fanbase, the social media companies keep changing the rules. Now no one seems to see your hard work. Is no one listening anymore?