Your business’s website will often be your first point of contact with your customers, and an unresponsive or clumsy design can be the difference between failure or success. Luckily, with a few tips, you can have a website that is likely to attract new customers and help your small business grow into a powerhouse. If you’re a small business owner, there are a lot of things you need to do to make your business a success, not the least of which is designing the perfect website. Discover a few web design tips for small business owners, and learn why you should consult an expert marketing agency in Las Vegas.
1. Simplify your design
One of the major mistakes small business owners make in web design is cluttering their site. Overloading your homepage with too many links or pictures can make it extremely hard to navigate, which is a major turn off for modern consumers. Make sure to keep your design clean and logical. This way potential customers will see what you need them to see quickly. In order to keep customers on your site for a longer period of time, have a blog page and link to it from the homepage.
2. Define your objectives and prioritize important links
Be certain that your most important links are prominently displayed in order to draw your customer’s attention. While you shouldn’t have an overabundance of links on your website, there are a few links that are crucial to making sales and growing your business, such as your contact page or your services page.
3. Include compelling “Call-to-Action” buttons
Almost every page should have a “Call-to-Action.” This is a direct message for a customer to do something specific such as “Shop,” “Sign up” or “Learn more.” CTA buttons can help increase user interaction and improve conversion rates. They should be placed front and center of your home page. This is imperative if you want to achieve your business goals: sales, sign-ups, email subscriptions etc.
4. Update frequently
In the information age, stagnation is the number one killer of websites, and this is particularly true for small businesses making their first forays into the digital marketplace. To keep your customers interested in your products and your business in general, you should make it a point to frequently update your site with fresh, exciting content. If your customers know that you’re going to post new and interesting content every day, then it gives them a reason to visit your website daily. This can increase your chances of increasing your ROI.
5. Hire an expert web design firm
Designing a website on your own for the first time can be an extremely intimidating process. This is particularly true for small business owners whose long-term success often relies on having an attractive site. Instead of trying to do it all on your own, you should consider working with a web design firm. Experienced design firms will know the ins and outs of successful website design, meaning they can construct your site in a way that maximizes utility and customer follow-ups.
6. Find a marketing agency in Las Vegas or Henderson, Nevada you can count on
For small businesses, the most important thing they can do to continue their growth is to build a useful website for their customers. However, for small business owners with no website experience, designing a site can seem like an impossible task. Making sure that your website works for your business is as easy as hiring a marketing agency in Las Vegas like Success City Online.
Our web design professionals care only about building a website that fits your needs and is likely to drive customer traffic, so that your business can continue to grow. Get started with Success City Online today and build your perfect website.