Henderson Chamber of Commerce

The Result:

1.4M Impressions in 1 Year

Impressions

58K in 1 Year

Engagements

+1.6K Followers year-to-date

Audience

Background

The Henderson Chamber of Commerce (HCC) is a private, non-profit voluntary organization dedicated to the growth and progress of our business community with a focus on promoting the civic, commercial and industrial development of Henderson and Southern Nevada.

The Brief

In August 2018 the Henderson Chamber of Commerce contacted our team for social media services. The Chamber became the first of its kind to roll out a new health care plan (as a member benefit) taking advantage of the new tax law. As time has gone on, we have been responsible for promoting events organized by the Chamber, highlighting their involvement in the community, and showing the benefits of being a Member.

Strategy

To improve the Henderson Chamber of Commerce’s reach, we started by developing fun, image-driven Facebook posts and establishing new Instagram and LinkedIn profiles. We then developed and tested several social ad campaigns, reaching members and nonmembers alike. We used their email list for targeting and audience development.

In the last year, we began promoting networking events. We designed eye-catching graphics to encourage users to attend and resized these graphics to be used across all platforms. Our team regularly attends these events to capture moments and show the value of becoming a Member. We highlight the Chambers’ involvement in the community by sharing photos of ribbon-cutting ceremonies and their charitable efforts.

With our content and marketing strategy, the Henderson Chamber of Commerce now has 6,900+ Facebook Page likes, 3,805+ followers on Instagram, and their LinkedIn profile has 6,600+ followers. They are regularly tagged in other businesses’ posts, and their events are often sold out.

Services Used

Challenges & Objective

To be known for the highest excellence in experience, professionalism, competency, and collaboration within the community.
Share professional content that connects authentically with audiences.
Leverage platforms to grow business, and audiences, and generate leads.
Capitalize on community leadership and service content connected to Gordon Law.