Background
HopeLink of Southern Nevada provides housing assistance, food security, senior services, and crisis support to help families and individuals break cycles of poverty and prevent homelessness in Southern Nevada. Rooted in community impact, HopeLink serves thousands each year with resources that promote stability and self-sufficiency.
Services Used:
- Post 3x per week on Instagram, Facebook and LinkedIn
- Post weekly on Google Business Profile
- Dark ad creation & management
- Social Profile Optimization
- Meta ad spend: $500
- Listening and Monitoring
- Monthly Reporting
- Monthly Newsletter
- 2x blogs/month
Challenges & Objective:
- Build brand awareness
- Leverage compassionate messaging and local insights to highlight impact
- Promote services & upcoming events
- Drive community support and donations
What Makes Our Strategy Successful:
10.9K
Link Clicks
Meta Ad Results - April 2025 to present
Ad Views: 487.7K
Ad Clicks: 9.5K
Average Cost Per Result: $0.27
+263 in past year
Audience