Background
With over 100 years of combined expertise, Las Vegas Jewelry & Coin Exchange specializes in buying gold, jewelry, diamonds, watches, rare coins, and collectibles, offering free appraisals and instant cash to local clients.
Services Used:
- Ad creation
- Ad spend: $700 on Meta
- Google Business Profile optimization & management
- Review Management
- 2x Blogs/month
- Additional design services, on request
Challenges & Objective:
- Increase awareness among Las Vegas and Henderson residents that they can receive instant cash and reliable appraisals on valuables.
- Convey the depth of expertise and trust to differentiate from other buyers.
- Highlight their transparent, trustworthy process to attract sellers weary of hidden fees or undervaluation.
- Encourage local visits to the store with clear, compelling calls-to-action.
- Navigate a constantly changing market filled with misinformation with regular research and targeting updates.
What Makes Our Strategy Successful:
7.4K in 3 months
Web Page Visits
Meta Ad Results - 3 month period
Ad views: 198.2K
Accounts Reached: 99K users
Average CPC: $0.29
Regularly respond to reviews on Yelp & Google Business Profile.
